176333 Views Trafficking in human beings (hereinafter referred to as THB) continues to remain a complex phenomenon and problem, benefiting from state authorities’ special attention. A number of first-line public institutions, international organizations, and civil society organizations are engaged against this phenomenon. The implementation of the national anti-trafficking agenda, encompassed in the “National Plan to Prevent and Combat Trafficking in Human Beings for 2012-2013”, provides for a very good coordination among all the stakeholders active in preventing and combating THB. The National Committee for Combating THB and its Permanent Secretariat have the coordination role. In this context, the systematic and institutional communication within the anti-trafficking community has become an imperative need, resulting from different national and international reports, the tasks included in the NAP and the analysis of the communication context of the anti-trafficking community[1].
The communication strategy of the Permanent Secretariat with the stakeholders active in preventing and combating trafficking in human beings (hereinafter referred to as the Strategy) aims to provide for an adequate communication mechanism of the PS with the anti-trafficking stakeholders. The Strategy will also create an empowering communication framework among the stakeholders active in combating THB, hence contributing to a better implementation of the national anti-trafficking agenda and policy. It will, as well, contribute to a better information and education of the population about the THB dangers and consequences, and to ensure a better visibility of the efforts undertaken by the Government and the entire AC to prevent and combat THB phenomenon in society.
The analysis of the communication context has led to identification of three priority problems and the given Strategy focuses on solving them:
· Ensuring PS communication with anti-trafficking stakeholders through traditional and specific communication tools, as well as general communication among the anti-trafficking actors;
· Consolidating the cooperation between the PS and the press;
· Contributing, through the same communication tools, to better information and education of public categories vulnerable to the THB phenomenon threats.
The Strategy includes the goal and the objectives meant to ensure the achievement of the respective goal, the target-groups it is focused on, the means for carrying out the objectives, the communication tools, the action plan with implementation deadlines and estimated budget, monitoring and evaluation mechanisms, and institutional visual identity.
The communication tools and activities of the Strategy take into account the available human and financial resources, the PS’s capacities to implement the Strategy, as well as the partnerships, responsibilities, and involvement of antitrafficking stakeholders in ensuring efficient communication within the AC based on the suggested Strategy and tools.